Swag Bag Ideas Your Leads Won’t Forget
Event marketing is one of the most challenging areas of advertising. Whether you are marketing yourself or the event itself, it’s important to get your message out there and make it memorable. This is where a traditional swag bag can be handy.
Swag bags are basic gift bags event attendees take away. The idea is simple: give them something(s) to take home so they remember and think about your business. If all goes well, they will likely do business with you in the future. Hey, it works for the celebrities!
There are plenty of swag bag ideas out there, but if you are looking for some simple and effective things to include in your own bags, read on. Here are seven gift ideas you can include in your own promotional swag bag.
Branded items are great to include to represent your business. Things like notebooks, mugs, pens, and other small items that bare your logo will help market your brand in subtle ways. These items tend to be inexpensive and are easy to include.
Most people don’t expect some food to be in their swag bag. If you choose something that’s happy at room temperature and won’t melt in the heat, you can offer people an unexpected surprise. Choose something healthy to show potential customers you are conscious of the latest health trends as well.
Small little games and toys can show off your business’s fun side. Little party favors are easy to include and fit in well with a celebratory atmosphere. They are also inexpensive and can be found at most local party supply stores.
If the event requires a lot of attendees to travel great distances, some swag bag ideas are good for giving them a little convenience on their trip. A travel charger is a good example. It will keep them plugged and charge and can even be branded with your business logo for that extra promotional punch.
Many people are conscious about the environment, which is a statement your business can make as well. Items like recycled objects, little gardening kits, or gift cards to eco-friendly stores fit this theme well.
Don’t assume that all swag bags need to be extravagant. Sometimes, the small touches are more effective. Depending on the number of people and bags you have, include a small written personal note. This will let them know you care enough to personally communicate.
Finally, go digital! Gift cards, ebooks, online promotional items, and other digital gifts are perfect for people who do a lot of online shopping. You could even skip the physical bag altogether. Just be sure to explain the virtual concept so people receiving the virtual bag aren’t confused.
Coming Up With Swag Bag Ideas
Feel free to brainstorm additional swag bag ideas to make your promotional efforts unique. The best gifts are ones that fit your business and event. Avoid the generic stuff and connect everything to your brand.