iPromo - Smart Branding. Delivered.

SMB Branding. Experience vs Perception For SMB Branding, Brand is not about a person’s perception of your company. Brand is about a person’s experience with your company. I don’t own a Ferrari, never have. But, I have a definite perception…

iPromo BBB Award When iPromo started 15 years ago, our founder (Leo) was still in school. It really was like one of those stories you read about, but since Leo doesn’t dwell on it, it is not often told. However, one aspect of his early…

Ratings and Reviews As a company that is in the B2B space, we try to help our clients improve their business results. While our focus is on promotional product marketing, I like to also share other helpful bits that may have nothing to do…

Electronic Promotional Products Getty Images is leveraging the power of promotional products in an electronic format. For years Getty Images has been faced with the reality that protecting the images is a costly and often fruitless effort.…

Custom Shaped USB Flash Drives Today is national dentist day. For us, it is also a reminder of some of the work we’ve done and some of the practical uses for promotional flash drives. We featured an image of one of the custom shaped flash…

Promotional Products Are Used by Customers There is a part of marketing that relies on assumptions, one of which is that brand exposure through our logos has an impact on people's decisions. We believe that maintaining a presence will keep…

Logo Flash Drive...how people search Just for fun (for a marketing geek)...Promotional Flash Drive searches Trends on Google have shown a general decrease from 2009-2012, but have leveled off. Logo Flash Drive searches have increase for…

How do you select the best promotional products? It really does depend... on a lot. I’ve never liked the answer “it depends.” It has always left me feeling gypped; like the person didn’t really have an answer, so he left it at “it depends.”…

I like to look at what is going on around the marketing world. So much is online, but the vast majority of marketing still takes place off line. We tend to look at both, and find some interesting articles out there. If you have some you'd…

At a recent trade show, I was handed an iPhone case branded with a company’s logo.  It seemed like it could protect my phone well.  It was prominently decorated with a logo of a company that I liked.  My immediate thought as they handed it…