Promotional Products

The question of what is cost effective in marketing comes down to your objective. Promotional products can play a role in most marketing objectives from awareness to lead nurturing, closing to customer retention. Some metrics are easier to…

Abt's Promotional Give Away: a simple tape measure If you are not familiar with Abt, it is an electronics store north of Chicago. They hit the mark with the promotional give away. It was: 1) Ideal for the context 2) Useful for the long…

Ensuring quality is a tough job. But, it helps to start with a strong product. iPromo has a quality control process that rates the performance of our factories. We also work to ensure the products are as we advertise. That is why we had our…

Like most industries, the promotional products industry strives to demonstrate the value we bring to the marketing efforts for our clients. To do this at iPromo, we are taking a somewhat different path. While we can easily carry…

Electronic Promotional Products Getty Images is leveraging the power of promotional products in an electronic format. For years Getty Images has been faced with the reality that protecting the images is a costly and often fruitless effort.…

How do you select the best promotional products? It really does depend... on a lot. I’ve never liked the answer “it depends.” It has always left me feeling gypped; like the person didn’t really have an answer, so he left it at “it depends.”…

Giveaways go way back, as early as the 17th century when merchants passed out small cards with their name on one side and a map to their location on the other (we'll share more about that one later). But, more recent history (still only…

SWAG, FREEBIES, GIVE-A-WAYS, PROMOS … a bunch of different names for this marketing tool, and a lot of companies use them. We often hear the ‘common sense’ rationale for this – they get attention, they stick around awhile, people feel…