Promotional Marketing

We typically look at promotional gifts as a way to build our relationships or gain brand exposure, and that’s great. However, the more powerful reason to give promotional gifts it to create another opportunity for your best customers,…

In our business we hear it a lot: “What’s are the best promotional item for trade show giveaways?” This invariably leads to a series of questions from us, or any good promotional products company. So, here are some of the things we look at…

SMB Branding. Experience vs Perception For SMB Branding, Brand is not about a person’s perception of your company. Brand is about a person’s experience with your company. I don’t own a Ferrari, never have. But, I have a definite perception…

Ratings and Reviews As a company that is in the B2B space, we try to help our clients improve their business results. While our focus is on promotional product marketing, I like to also share other helpful bits that may have nothing to do…

Electronic Promotional Products Getty Images is leveraging the power of promotional products in an electronic format. For years Getty Images has been faced with the reality that protecting the images is a costly and often fruitless effort.…

Logo Flash Drive...how people search Just for fun (for a marketing geek)...Promotional Flash Drive searches Trends on Google have shown a general decrease from 2009-2012, but have leveled off. Logo Flash Drive searches have increase for…

How do you select the best promotional products? It really does depend... on a lot. I’ve never liked the answer “it depends.” It has always left me feeling gypped; like the person didn’t really have an answer, so he left it at “it depends.”…

I like to look at what is going on around the marketing world. So much is online, but the vast majority of marketing still takes place off line. We tend to look at both, and find some interesting articles out there. If you have some you'd…