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Branding
Discover expert branding tips and strategies on the iPromo blog. Learn how to boost brand awareness and create lasting impressions with promotional products.
Why You Should Consider Geography When Selecting Promotional Products
Choosing the correct promotional product for your company is like playing a game of chess. Strategy, thinking ahead, and ingenuity are all necessary to find the perfect product that grows your brand and builds hype around your company.…
Secrets to Running a Successful Promotional Giveaway Campaign
The most successful brands in the world today go an extra mile to keep their clients happy. They are always on the lookout for effective and economical ways to promote their brand. Studies have shown that people remember companies up to two…
The 5 Hottest Custom Tech Products This Year
Gone are the days of trying to woo Gen-X with promotional items, the buying power is shifting to the millennial generation. Known for being the first generation to grow up with the internet and mobile technology, you have to alter and…
Why Your Promotional Marketing Strategy is NOT Working
Choosing the right promotional product for your brand or business is a task that requires careful planning, extensive analysis, and some good old-fashioned creativity. You can’t just slap your company logo on a pen or coffee mug and hope…
Top 5 Promotional Product Trends for 2018
2018 is shaping up to be a year that will provide countless opportunities for savvy business owners looking to grow their customer base through promotional products. With a little creativity, strategy, and analysis of current retail trends,…
Promotional Products, How Well Do They Really Work?
These days, it seems like online marketing is all the rage. The rise of social media, affiliate advertising, and technology in general has transformed the way businesses attract new customers. However, in today’s technology driven business…
5 Reasons Custom PopSockets Should Be Part of Your Marketing Strategy
If you didn’t already know, PopSockets have become the most popular phone grips/holders/stands on the market today. Simply scroll through your social media feeds and you’ll see celebrities like Serena Williams, Kylie Jenner, Michael Phelps,…
Top 10 Promotional Products for 2018
Ask any marketing guru what they think about promotional products and the effects they can have on your brand. They will tell you how powerful these conventional, yet useful and fun products can be. There are thousands of products and…
SMB Branding: For Some Prospects, Receiving a Promotional Item is the Brand Experience
SMB Branding. Experience vs Perception
For SMB Branding, Brand is not about a person’s perception of your company. Brand is about a person’s experience with your company.
I don’t own a Ferrari, never have. But, I have a definite perception…