Leo Victor

Promotional Products Are Used by Customers There is a part of marketing that relies on assumptions, one of which is that brand exposure through our logos has an impact on people's decisions. We believe that maintaining a presence will keep…

Logo Flash Drive...how people search Just for fun (for a marketing geek)...Promotional Flash Drive searches Trends on Google have shown a general decrease from 2009-2012, but have leveled off. Logo Flash Drive searches have increase for…

How do you select the best promotional products? It really does depend... on a lot. I’ve never liked the answer “it depends.” It has always left me feeling gypped; like the person didn’t really have an answer, so he left it at “it depends.”…

I like to look at what is going on around the marketing world. So much is online, but the vast majority of marketing still takes place off line. We tend to look at both, and find some interesting articles out there. If you have some you'd…

At a recent trade show, I was handed an iPhone case branded with a company’s logo.  It seemed like it could protect my phone well.  It was prominently decorated with a logo of a company that I liked.  My immediate thought as they handed it…

Giveaways go way back, as early as the 17th century when merchants passed out small cards with their name on one side and a map to their location on the other (we'll share more about that one later). But, more recent history (still only…

SWAG, FREEBIES, GIVE-A-WAYS, PROMOS … a bunch of different names for this marketing tool, and a lot of companies use them. We often hear the ‘common sense’ rationale for this – they get attention, they stick around awhile, people feel…

We at iPromo wish you a happy new year. Here in Chicago the mountains of snow are piling up, but we can conquer them.

Impressions matter. First impressions matter a lot. In the promotional business, the first impression has to count, or it could be your last. Making it unique is a major step in the right direction. Often, people do not realize how…

Though not an entirely new concept, crowd-sourcing has become more prevalent since websites like Kickstarter have appeared in the virtual space. Finding “backers” to your creative idea has become a savvy solution to those looking to fund…