Leo Victor

With summer here, more and more Americans are spending a large part of their day outside.

As all marketers know, figuring out your target audience is the foundation for any marketing campaign.  What if you could take that a step further, what if you knew how and why your audience buys your product or your competitors? A…

The question of what is cost effective in marketing comes down to your objective. Promotional products can play a role in most marketing objectives from awareness to lead nurturing, closing to customer retention. Some metrics are easier to…

Whether it's a tornado or flood, disaster can strike at any time.

When you are holding a company event, it's always a nice gesture to give your guests goodies to go home with.

No matter what industry your business is in, it's important to be green.

Whether it's black and white or filled with different colors, a logo is an important representation of your company's brand.

“This gift was well received by the students. The Medical College of Wisconsin is very involved in the online community and we were surprised to discover several positive mentions of the flash drives in forums and blogs. We will definitely…

Instead of just standing by and watching your team members fall ill, leverage promotional products to encourage wellness in the workplace. 

No matter what industry your business is in, it's important to keep your employees engaged in their work.