Leo Victor

Take advantage of the changing season with promotional items your customers can use in fall.

Depending on how old you are you might roll your eyes or give an enthusiastic thumbs-up once you hear the news.

The rum trade hopes a new marketing strategy that includes promotional drinkware and other branded items will give it the public notice enjoyed by other spirits and the beer and wine industries.

Drones - those small, buzzing unmanned aircrafts - could soon take over the airways.

How does a company or brand connect with college students?

Truly creative items will be a crowd pleaser and conversation starter for years, giving your company more bang for its buck in the long run.

Entrepreneurs and startups are embrace the selfie stick as a promotional item due to the rod's growing popularity or infamy, depending on your opinion.

The simple crew neck T-shirt is the top dog of promotional apparel with companies and nonprofits finding that their names emblazoned across a cotton shirt is the best way to market themselves.

Depending on who you are, Tom Haverford is a marketing genius or idiot.

Getting ready for the holiday promotional gift season? Cyber Monday may be a great time to shop for retail consumers, but businesses need to get on the ball way before then. Now is a good time to start. Here are three steps to a more…