Leo Victor

The weather is heating up and people are spending more time outside with different activities. Many of them are participating in local club sports like softball, basketball, and even golf is getting more popular. For companies that want to…

As small and mid-sized businesses, we tend to be around a lot of optimistic people. It is the nature of what we do. There are a lot of challenges and to confront them, you have to focus on the upside. In part, this is why small and…

The first selfie on record was taken over 175 years ago in 1839, long before the first phone, never mind cell phone. Ever since we’ve had cameras, we’ve wanted to take selfies… even grainy black and whites. Now selfies are all around us.…

The logoed pen is one of the most popular promotional items in the market. It is one of those rare items that can virtually span the scope of promotional products marketing opportunities from the mass distribution of inexpensive items all…

The ASI research shows us that people remember and keep promotional items. From shirts to pens, logos on things get impressions, attention and have an impact. From a cost per impression standpoint, promotional products can be some of the…

Earth Day is approaching and there is a lot of talk about what people and companies can do to reduce their impact on the environment. What we find interesting is that we actually see this kind of activity and thinking all year round now.…

"Guerrilla marketing" allows smaller businesses with limited budgets to compete with larger firms without breaking the bank. This strategy involves creative tactics that get your business more exposure and capture the attention of target…

Sometimes it has to do with the style. Some people like large heavy mugs, others prefer small more delicate drinkware. For logo coffee mugs we see a preference for the heavier, more substantive mugs. They tend to be more durable and have a…

Sometimes the more subtle something is the more impact it can have. We know that when we come across something that we expect the impression doesn’t really last. But throw something in the mix that “shouldn’t be there” and suddenly we take…