Leo Victor

Gone are the days of trying to woo Gen-X with promotional items, the buying power is shifting to the  millennial generation. Known for being the first generation to grow up with the internet and mobile technology, you have to alter and…

Choosing the right promotional product for your brand or business is a task that requires careful planning, extensive analysis, and some good old-fashioned creativity. You can’t just slap your company logo on a pen or coffee mug and hope…

2018 is a great year to think out of the box with your promotional trade show giveaways. You should look for a promotional product that’s unique, something that’s useful and will cause people to say, “Hey, that’s awesome! Where did you get…

2018 is shaping up to be a year that will provide countless opportunities for savvy business owners looking to grow their customer base through promotional products. With a little creativity, strategy, and analysis of current retail trends,…

These days, it seems like online marketing is all the rage. The rise of social media, affiliate advertising, and technology in general has transformed the way businesses attract new customers. However, in today’s technology driven business…

If you didn’t already know, PopSockets have become the most popular phone grips/holders/stands on the market today. Simply scroll through your social media feeds and you’ll see celebrities like Serena Williams, Kylie Jenner, Michael Phelps,…

Ask any marketing guru what they think about promotional products and the effects they can have on your brand. They will tell you how powerful these conventional, yet useful and fun products can be. There are thousands of products and…

Motivating your team is one of the biggest challenges of leadership. One method, known as "servant leadership,"  has attracted a lot of attention in recent years. Leadership guru John Maxwell has stated that being a servant is his highest…