Like most industries, the promotional products industry strives to demonstrate the value we bring to the marketing efforts for our clients. To do this at iPromo, we are taking a somewhat different path. While we can easily carry “everything”, our intent is to seek those products that serve a true purpose in the marketing arsenal of our clients. As we move forward and introduce new promotional products, there are a few principles by which we will stand.
First, No Junk. This sounds trite, but if you are carrying “everything,” then junk is included in that warehouse. We are the partner that has quality products for our customers. While it may be easy to sell a cheap pen, we believe the integrity of the brand whose logo is on it deserves better. So, we will carry quality products at the lowest price.
Junk can also be contextual. An item that serves one purpose very well, may be poorly suited for another purpose. It is important that the company you work with in the promotional products industry starts with your purpose before recommending promotional products. Otherwise, you may end up with high quality junk.
Second, Responsiveness. This is really a point of pride for our team; you can see it in our TrustPilot reviews. We know that our clients have a lot going on, and they count on iPromo to make their decision and purchase as smooth as possible. Weather it is the online chat, email or on the phone, our team strives to provide our clients with what they need, when they need it.
Third, enthusiasm. We have fun with our products. Lets face it, we get to play with some pretty neat things, and get excited when the promotional products we love to play with also serve an important business need for our clients. Some things are very practical, others more fanciful, but all serve to help our clients grow and improve the relationships with their customers and prospects.
Promotional Products Work Week is a good initiative in the industry. At iPromo, we know that it is not just the product, but the people. Responsive. Enthusiastic. Knowledgeable. To make promo marketing work, you first need to star with good people.