It’s the thought that counts.
We hear this often when it comes to gift giving. The same is true for promotional products. To really make giveaways and gifts have an impact you must show you’ve thought about the people receiving them. This doesn’t mean more expensive items. Often, the little things you do when you give a way the promotional gift can be as important as the gift itself.
We’ve written about selecting a promotional product previously. Ultimately, the value of the item for the recipient is about perception. The perceived value of the product itself, the context in which they receive it, and the way in which you present it all combine to make a lasting impression, how they will feel about your organization. One of the overlooked aspects of promotional gift giving is the packaging.
Promotional products packaging, by default can come in any number of standard package formats. Unfortunately, these formats say nothing special about you, the product nor the importance you place on the recipient. With a little imagination, you can create a presentation that will make a lasting impression on people.
Looking nicer is one benefit, but packaging can also make the receiving of the gift more exciting. When you hand someone a promotional gift in standard packaging, or without a package at all, it is somewhat anti-climatic; they see the item before they touch it. But, the opening of a package comes with anticipation and a bit of excitement, enhancing the experience. It becomes imprinted in their minds.
There are many options for promotional products packaging. Some are standard shapes like cylinder boxes, curved flip boxes, tin display cases, or well made pen boxes. Additionally, most packaging options also provide an opportunity to customize the printing, so the package carries your message as well. Getting creative, you should connect the messaging on the promotional packing with the item inside, rather than simply recreating the same image / message.
Promotional Product marketing is about the whole presentation of the gift. As you consider how you want the recipient to feel and react, look at the role packaging can play to make an impact.